Transforming Digital Authority for a 30+ Year Legacy Consultancy
483%
More Leads
10%
Leads from ChatGPT
Services we provided:
Web design
Web development
SEO
Industry:
Consultancy Services
With over three decades of industry experience, Vishaal Consultancy Services approached Innovkraft Inc. to rebuild their digital presence and strengthen their online authority. Despite a strong offline reputation, the brand faced major challenges: an outdated website, weak SEO performance, poor navigation, and a lack of credibility-building content.
Innovkraft Inc. redesigned their entire digital ecosystem by developing a conversion-driven website, restructuring their information architecture, and implementing a full-stack SEO strategy to position the brand as a trusted industry leader.
Results
483%
More Leads
10%
Leads from ChatGPT
50%
More GBP Enquiries
30+
Years of Legacy Showcased
100%
Rebuilt Site Architecture
Objective
To increase qualified leads, improve organic traffic, and elevate brand authority through a modern website, strong SEO foundation, and enhanced content credibility.
Strategy & Execution
1. Conversion-Driven Website Redevelopment
- Streamlined navigation and restructured service pages
- Added credibility elements including case studies, industry logos, certifications, and testimonials
- Positioned their 30+ year legacy through timelines, stats, and storytelling visuals
- Introduced a professional design system aligned with the brand’s corporate persona
2. Search Engine Optimisation & Content Authority
- Developed dedicated backend pages targeting high-volume keywords across key metro cities
- Implemented Google’s EEAT framework across all content
- Published data-driven, research-based blogs supported by topical clustering
- Added author profiles to strengthen credibility
- Optimised all pages with internal linking, external references, alt text, structured meta data, and schema markup
- Enhanced site navigation using breadcrumbs and optimised assets for speed and performance
- Improved GBP listings with keyword-rich titles, refined categories, and service-based structuring
- Focused on brand mentions, citations, and LLM visibility to rank on ChatGPT
3. Content Infrastructure & Resource Hub Setup
- Created an e-library framework for insights, articles, and whitepapers
- Built content designed to attract organic traffic and nurture authority over time
- Designed “How We Help” storytelling modules to connect with users and reinforce expertise
4.Lead Capture & Conversion Optimisation
- Improved form placements, CTAs, and landing page structures to maximize inquiries
- Optimised backend service pages to function as high-intent conversion hubs
- Continuously monitored keyword performance, rankings, and user behaviour to refine user flow and conversions
Ready to start standing out?
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