Increase in footfalls (670+ walk-ins per month per location)
monthly organic visits (up from under 800)
A multi-location wellness salon chain lacked a digital footprint: no responsive website, no ad funnel, and poor visibility on search. This severely limited lead generation and made it difficult to compete in a local, high-intent market. Organic visibility was especially weak due to minimal backlinks, incomplete local SEO, and the absence of consistent, authoritative content.
We initiated a full-scale digital transformation. A responsive website was launched with high-converting landing pages tailored to service categories. Paid campaigns through Meta ads and Taplink facilitated seamless lead capture and call tracking. Localized Google Ads and optimized GMB listings drove walk-ins, while organic content kept audiences engaged across social media platforms.
To build long-term authority, we implemented a robust SEO strategy. On-page optimization was combined with 103+ high-DA backlinks, competitor backlink audits, and 4 SEO-rich blogs per month focused on skin, hair, spa, and beauty. Technical improvements to Core Web Vitals and local SEO updates strengthened the brand’s EEAT signals and online ranking.
Qualified leads with a 90.6% conversion rate
Increase in footfalls (670+ walk-ins per month per location)
walk-ins, highest ever, in Aprill 2025 alone
million digital impressions via Meta and Google
monthly organic visits (up from under 800)
high-authority backlinks built
faster site loading (from 4.8s to 1.6s)
SEO blogs per month fuelling sustained traffic
