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Transforming Local Presence for a Multi-City Healthcare Brand

Name: Innovkraft
Brand: Innovkraft
Rating: 4.9 (153 reviews)

4.5K+

Leads

60+

Page 1 keywords

Services we provided:

Website Design & Development

VIDEO PRODUCTION

SEO

PERFORMANCE MARKETING (GOOGLE & META)

SOCIAL MEDIA MANAGEMENT

Industry:

HOSPITAL

With clinics spread across Delhi, Mumbai, Kolkata, Bangalore and Dubai, the brand approached Innovkraft Inc to boost visibility, awareness and lead generation through a multi-platform digital strategy. Despite having a strong offline reputation, their online presence lacked consistency, multilingual appeal and local discoverability—key factors for reaching patients searching for Sleep and TMJ pain care solutions.

Innovkraft Inc built a 360° digital ecosystem covering paid, organic, and local SEO channels to connect the brand with high-intent patients in each city.

Results

4.5K+

Leads

7.6M+

Reach

147K+

Clicks

60+

Page 1 keywords

700+

FB Followers

633+

IG Followers

5

Cities Covererd

Strategy & Execution

1. Paid Media & Ad Strategy

We leveraged Meta and Google Ads to drive both awareness and conversions.

Meta Ads (Facebook & Instagram): Ran multilingual (English + Hindi) campaigns using authentic visuals—real clinic footage, patient testimonials, and podcast clips—to build trust.
Search & Local Campaigns: Captured high-intent leads through local search campaigns optimised for clinic-specific queries, alongside well-structured GBP profiles to dominate the map pack results.
Geo-Targeting: Focused within a 20 km radius of each clinic to maximize walk-ins and direct call leads.

2. Organic Growth & SEO

In parallel, we implemented a full-stack SEO strategy that improved the brand’s visibility and authority across all locations.

Developed backend pages for all four locations, covering all services offered by The Right Bite Sleep and TMJ Pain Care, focusing on the EEAT Framework of Google.
Built a robust content network with keyword-rich blogs focused on patient pain points (e.g., snoring, jaw lock, migraines) with topical clustering.
Enhanced local SEO by optimising multiple GBP listings and ensuring NAP consistency.
Improved Core Web Vitals and maintained good website health.
Improved the Domain Authority and Popularity by Citations and Backlinks.
Optimised all the webpages to rank on AEO and GEO results, this helped generating more business, traffic and reputation

The SEO efforts positioned the brand alongside leading global healthcare names, ranking competitively for high-volume queries such as “How to fix jaw lock immediately”, “Exercises for migraine relief”, and “TMJ specialist near me.”

3. Creative & Communication Approach

We produced hyper-local ad creatives in both English and Hindi, using real patient stories and clinic visuals to establish emotional relatability and credibility. Short videos, treatment explainers, and voice-over content drove higher engagement rates and trust.

4. Lead Capture & Conversion Optimization

Leads were funneled through:

Website forms
WhatsApp integration
Direct calls and walk-ins via hyper-local ads

Each touchpoint was tracked to ensure accurate attribution and performance optimization.

Transforming Local Presence for a Multi-City Healthcare Brand

4.5K+

60+

Services we provided:

Website Design & Development

VIDEO PRODUCTION

SEO

PERFORMANCE MARKETING (GOOGLE & META)

SOCIAL MEDIA MANAGEMENT

Industry:

HOSPITAL

Results

4.5K+

7.6M+

147K+

60+

700+

633+

5

Strategy & Execution

1. Paid Media & Ad Strategy

2. Organic Growth & SEO

3. Creative & Communication Approach

4. Lead Capture & Conversion Optimization

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