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What Is Search Engine Marketing

What is search engine marketing

Search Engine Marketing (or SEM) is one of the most effective methods to grow your business in an ever-increasing competitive marketplace. With a zillion of businesses in the market all vying for the same eyeballs, it’s never been more important to advertise online, and SEM is the most effective way to promote your services and grow your business.

Ok, so what is Search Engine Marketing?

With people now searching for information online more than ever before, you must have a proper Search Engine Marketing Strategy (SEM) in place. Search engine marketing (SEM) is one of the online marketing strategies used to increase the visibility of a website in Search Engine Results Pages (SERPs). Search engine marketing is sometimes referred to as Paid Search or Pay Per Click (PPC).

How to fuel up your Marketing strategies with effective SEM?

Search Engine Marketing is a wonderful tool for marketing for all types of businesses! When you own a business, just having a website won’t do it justice. You need to have a few tricks up your sleeve, especially concerning search engine marketing. The pictorial representation of a few crucial things you need to know that will increase your traffic and

Top 5 Benefits of SEM

The greatest strength of Search Engine Marketing is that it provides advertisers with the opportunity to put their advertisements in front of motivated customers who are eager to purchase your products/services. We all know SEO takes time to grow, but SEM can be a quick process and it offers many benefits for your business.

1. Instant Reach

SEM is a technique that is often used as a short-term strategy bringing fast visibility to your products or services. Compared to Search Engine Optimization, SEM can give you quick results as they allow you to reach your target customers instantly.

2. Increase Brand Awareness

According to Google, search ads can increase brand awareness by 80%. Even if ads don’t receive clicks, brand names are still clearly visible on the top and searchers may still read or recognize your service/ product/ brand name/ URL when they see the ads. The brain tends to compare things that are listed side by side, hence the searchers might also notice when ads include keywords and search terms for competitor brands.

3. Target Right Audience

It’s not always about generating traffic. One of the biggest uses of search ads is its ability to bring in the right traffic. As you cannot always control who sees your organic search results, with SEM, you can create a custom audience that will be far more likely to see and engage with your ads than the average searcher. Pay Per Click search ads let you target specific demographics as well as visitors at any point in the sales funnel, assuring that the traffic you receive from paid ads is more qualified than traffic generated from SEO organically.

4. Increased Traffic

Search ads can be used to generate consistent traffic for certain keywords and help you control the amount of traffic coming to your site at any time. A convinced study found that “incremental ad clicks makeup 89% of traffic generated by search ads but aren’t replaced by organic clicks when ads are not running.” In other words, even when SEO and other marketing tactics fluctuate, search ads will generate traffic to your site.

5. Pay Per Action

Once your paid search ads are created, your ads will appear for free and you will only pay when someone takes action — meaning, clicks on your ad. Therefore, you can get a free exposure and brand awareness on search engines and get charged only when somebody clicks on your ad hence visiting your landing page.

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