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As simple as it sounds, meme marketing is marketing through memes. Memes are the light and funny content that audiences relate to and have a high potential of being shared by the masses.
Brands are swiftly getting on board with this internet pop culture which gave rise to a new term called meme-jacking. Meme-jacking refers to brands using trending memes in the context of their offerings to get the grip on a new audience base.
As stated by Neil Patel “They’re easy to make. They’re viral. They’re hilarious”, and this says it all. Meme marketing can be leveraged by a brand to increase engagement without coming out as on the face promotion.
Since they are sharable content, they have great potential to reach the masses at once. Last but not the least memes are easy to create. There are little things to keep in mind but other than that, you can’t go wrong with memes
Although memes are easy to create and share, few strategies will help you get the best results.
Meme marketing comes with a handful of benefits:
It’s one of the most used touchpoints where the audience interacts with a brand in real-time and it has become important an engagement tool.
A meme can be used in a social media space to engage with the existing audience and reaching to a new audience. Since memes are funny, relatable, and refreshing, they have high chances of getting shared and hence going viral. This helps in getting initial traffic to the website too.
It’s easy on your pocket as it helps in creating a viral awareness campaign at low to no cost. A brand can use memes to create awareness about any upcoming product or offering through memes. When GUCCI launched their watch collection, they used #TFWGucci as their meme campaign successfully.
So far meme marketing looks that one perfect strategy you were looking for but it comes with its own limitations which can harm your brand. Attention must be paid!
Zomato uses memes regularly but this one instance took it to the next level. A smiling delivery boy became a sensation overnight. It was not an intentional move but it’s worth mentioning because of the popularity and positive response it got.
The meme has become a global language for netizen and with one of the highest social media audiences, a rise in meme marketing in India comes as no surprise.
There has been a growth in memes and Indian brands are adapting meme marketing strategies to engage with more and more potential customers.
Now it’s your turn to get your hands on meme marketing and go viral with your content. Also, don’t forget to let us know your favorite meme marketing campaign in the comments section below. Who knows the next great idea would come from these conversations!
We are here to help you throughout the process from finding your niche to making your content viral. So, wait no more and get in touch with our meme enthus at Innovkraft Inc.
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