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The Game of Meme Marketing

Hello, all the funny bones out there! It’s high time to address the elephant in the room that people have been working on for quite some time but not talking about it, MEME MARKETING. The internet is flooded with memes, contributing almost 85% of the total content on social media. Let’s dive right into it without wasting any more time.

What’s the Big Idea about Meme Marketing?

As simple as it sounds, meme marketing is marketing through memes. Memes are the light and funny content that audiences relate to and have a high potential of being shared by the masses.

Brands are swiftly getting on board with this internet pop culture which gave rise to a new term called meme-jacking. Meme-jacking refers to brands using trending memes in the context of their offerings to get the grip on a new audience base.

Why should you care about Meme Marketing?

As stated by Neil Patel “They’re easy to make. They’re viral. They’re hilarious”, and this says it all. Meme marketing can be leveraged by a brand to increase engagement without coming out as on the face promotion.

Since they are sharable content, they have great potential to reach the masses at once. Last but not the least memes are easy to create. There are little things to keep in mind but other than that, you can’t go wrong with memes

The Game of Memes

Although memes are easy to create and share, few strategies will help you get the best results.

  1. Keep an eye on the ongoing trends: There is something new every day. Keep track of what is going on, shortlist the one that relates to your niche and start working around it.
  2. Understand your niche: You can’t share anything and everything. A wrong move that reaches the masses carries the potential to tarnish your brand image. Create content that resonates with your brand that your niche can relate to.
  3. Add Innovation: There is no such thing as plagiarism when it comes to memes. But always go for originality. Instead of sharing the trending meme as it is, take it up a notch by adding something that aligns with your brand or offerings.
  4. Avoid over-usage: An increased engagement might tempt you to post more and more of it but make sure you find the silver lining to keep your brand identity and brand image intact.

Benefits of Meme Marketing

Meme marketing comes with a handful of benefits:

  • If you are looking to change your brand identity to something that attracts the millennials, then meme marketing is your savior. One of the benefits offered by meme marketing is that it adds youthfulness to your brand.
  • It creates a high level of engagement when done right. With the relatable content, a brand can build a space that feels personal to the audience which helps in building trust in the brand.
  • It is time effective as it is easy to make, and with tools like quickmeme, imgflip, kapwing etc. you can make new content in no time.

The Friendship of Memes and Social Media

It’s one of the most used touchpoints where the audience interacts with a brand in real-time and it has become important an engagement tool.

A meme can be used in a social media space to engage with the existing audience and reaching to a new audience. Since memes are funny, relatable, and refreshing, they have high chances of getting shared and hence going viral. This helps in getting initial traffic to the website too.

It’s easy on your pocket as it helps in creating a viral awareness campaign at low to no cost. A brand can use memes to create awareness about any upcoming product or offering through memes. When GUCCI launched their watch collection, they used #TFWGucci as their meme campaign successfully.

Memes – The Drawback

So far meme marketing looks that one perfect strategy you were looking for but it comes with its own limitations which can harm your brand. Attention must be paid!

  • First and foremost, it is there just for engagement and it can never replace real “content”. So, do not get confused between the two.
  • They are short-term strategies. Overuse of memes for marketing and alter your brand image and portray you as something you are not.
  • Meme is short-lived and there is a new trend every day. If you stumble upon an old trend, it’s not going to help you fetch the desired result.

The Success Story of Brands

We already know about the GUCCI story, but it is not the only one. Many brands and businesses are using meme marketing as their SMM strategy. Let’s have a look at a few of the

ZOMATO Boy Sonu

Zomato uses memes regularly but this one instance took it to the next level. A smiling delivery boy became a sensation overnight. It was not an intentional move but it’s worth mentioning because of the popularity and positive response it got.

NETFLIX

Netflix is using meme marketing like a pro for all these years. They promote their offering, new shows, and movies, etc. using effective meme marketing. They coined #netflixandchill which has been going on forever and it is one of the most successful hashtags ever used.

The Indian Meme Market

The meme has become a global language for netizen and with one of the highest social media audiences, a rise in meme marketing in India comes as no surprise.

There has been a growth in memes and Indian brands are adapting meme marketing strategies to engage with more and more potential customers.

A Note before Closing

Now it’s your turn to get your hands on meme marketing and go viral with your content. Also, don’t forget to let us know your favorite meme marketing campaign in the comments section below. Who knows the next great idea would come from these conversations!

We are here to help you throughout the process from finding your niche to making your content viral. So, wait no more and get in touch with our meme enthus at Innovkraft Inc.

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