Often abbreviated as RTM, real-time marketing refers to the process of engaging with customers instantly depending on breaking news and information. It is all about maintaining a constant relationship with your customers using advanced data. This type of marketing is also called moment marketing and focuses more on events, customer feedback, and social media trends to interact with the audience in real time. As a business owner, you listen to your audience’s requirements using various tools to address them on time. It helps you connect with your audience and prospects, convey your brand’s position and drive conversions
Traditional or offline marketing means conventional methods to promote a brand, product, or service. Such types of marketing use established channels for interacting with customers such as television, radio, newspapers, flyers, billboards, text messages, and so on. It is called offline marketing because it is how marketing was done before the Internet. Traditional marketing is a tried and tested strategy to create brand awareness and boost its visibility. While the modern market has integrated new methods, traditional marketing will stay and won’t go anywhere.
While marketing with the help of real-time data is seamless and effective, it has advantages and disadvantages. Similarly, despite being old-school and outdated traditional marketing methods have merits and demerits. Let’s take a close look at them:
Pros of Real-Time Marketing
Provides your business with more flexibility
Encourages 2-way communication between you and customers
Cost-effective solution
Leverages informed decision-making using data-driven methods
Global reach without incurring extra costs
Cons of Real-Time Marketing
Highly advantageous for a tech-savvy audience based in urban areas
Effortlessly ignorable using ad blockers
Conversion is intricate
Requires skilled professionals to evaluate the performance of marketing campaigns
Pros of Traditional Marketing
Steady relationship between business and customers
More credible
Increases brand value
Highly beneficial for targeting offline audience
Broader influence
Cons of Traditional Marketing
Less scope for personalisation
Challenging and tricky to track marketing campaign performance
Can be costly
Geographical restrictions
Now you know what traditional and moment marketing is, right? Now it’s time to closely look at the differences between these two types of marketing. So, what makes the real-time form of marketing different from traditional marketing? Let’s explore the differences below
So, which marketing strategy wins in this debate? Well, there is no definite answer. Both types of marketing are equally important for your business.
Moment marketing is the best option for many businesses. Do you want to reach out and engage with a specific group of audience, regardless of where they are but keep marketing expenses low? go ahead with real-time or moment marketing. This will let you gain valuable insights about your target audience instantly so you can craft more compelling marketing campaigns.
So, what does this mean traditional marketing is losing traction? Absolutely not! Despite viral content strategy gaining momentum, traditional marketing isn’t going anywhere. Do you want to reach a big local customer base or an elderly audience? In that case, traditional marketing is more productive and better than real-time marketing. Although you may think this type of marketing is outdated, it still exists for some reason. It actually works!
Confused about which marketing strategy to go for? Consider your customer base and the source they get insights about your brand, and use this information to make an informed decision. When selecting one strategy between traditional marketing and real-time marketing, it is untrue that one is better than the other because each serves different purposes. So, what should you do? All you have to do is to understand your business and customers fully to choose the right strategy that aligns with your business goals.
