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Every second there are 2.3 million searches performed on Google, and the majority of search results pages have Google ads. Google ads are an effective way of driving relevant, quality traffic to your website right when people are looking for the types of products or services your business provides as they are paid for by companies.
Google offers paid advertisings that appear on search results on Google with the help of Google AdWords/advertisements that appear on other websites through the Display Network and Google’s AdSense program.
The image shows an example of a Google search engine results page (SERP). As you can see, there are two sections of paid Google ads — one above the “natural” or organic links and one at the bottom of the results page.
If you’re a business who wants to dip your feet in the world of PPC and Digital Marketing, then Google Ads Smart Campaigns is the best way to do so. But it shouldn’t be how you run your campaigns forever!
Google Ads Smart Campaigns allow advertisers to target their ads to audiences & placements that are most likely to drive conversions for their business without requiring any set targeting.
Registering with Google My Business and getting listed on Google Maps is needed to start a Smart Campaign.
The group that can benefit the most from Smart Campaigns are:
• Small local businesses
• Low budget advertising
• Less marketing staff
• Less money for consultants/agencies
• Owner/staff if too occupied to learn to run standard Google Ads effectively
It’s essential to know how to use Google Ads!
They can either take your money like a slot machine in Vegas after you run out of your luck or can help you benefit your business like a snowmaker dressing a ski slope — Cha-Ching, Cha-Ching!
The instant benefits of Google AdWords are that it improves your brand visibility & fetches you faster results.
It is a boon to advertisers to speed the process of revenue generation.
Put the right strategy in place for your Ads. Meaning, you should focus on your desired result, then choose your keywords, write your ad copy, and tweak your landing page to achieve the end goal of a conversion action.
Words like “we,” “us,” “me,” “myself,” and “I” fail to focus on the customer’s needs and can hurt your chances of getting a click — not to mention they’ve proved to hurt conversions on landing pages, too.
Look out for opportunities where you can include the word “you” in your headline or first description line. And as always, lead with benefits!
Use tools to find the negative keywords that you don’t want your ads to show up for!
Negative keywords that do not include specific search terms from triggering the display of your ad are a smart way to boost your Google Ads conversion rate. They help overcome the challenge of running an ad to recognize if the search queries are relevant to your offer or not.
Several case studies and testimonials prove that using negative keywords is a smart way to grow revenue, which is a unique conversion type.
Eager to test variants of web pages and see how they perform without knowing how to code?
Get more out of your budget and improve your bids, ads, and keywords to increase the efficiency and performance of an ad account with Google Optimize.
Is your Call to Action button a visual marker?
The design of your landing page will make a big difference in your campaign’s conversion rate. Tweak your landing page such that you can achieve the end goal of a conversion action.
Every element on your landing page can and should be tested and verified. Most importantly, you need to check the CTA placement, shape, and color.
What are your most compelling phrases and words to improve the probability of a visitor converting?
Including power words like “last minute” will pull in a stronger purchasing motivation. Words like “efficiency,” “functionality,” and “easiness” are potent words that might work best with your audience. Use attention-grabbing power phrases to test in your Google ads.
What is your favorite Google Ads strategy? Let us know in the comments section below!
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