Are you stuck between choosing Google Ads vs. Facebook Ads for your brand marketing strategies and performance Google ads for business? Looking for the ideal services according to you can be a daunting task for your advertising and marketing. These two powerful tools are currently ruling the digital advertising arena. Your question would be which option is better for your business, Google Ads vs. Facebook Ads.
Google Ads, previously known as AdWords, is a pay-per-click or PPC advertising platform that equips brands with businesses to showcase their products and services through display ads on Google search results and other similar websites. In India, Google Ads occupies 28% of the total market in digital advertising according to a study conducted in 2023. Google Ads ensures your brand ranks on top of the search engines when potential customers search for specific keywords related to your products or services. It also boasts of varied features apart from advertising which are elaborated on below, as you read on, for your understanding. With the continual evolvement of Google Ads, more features are added every year to help manage your brand strategies and increase the ROI accordingly.
Due to its worldwide reach, Google ads provide a large platform for advertisers, as it is the world’s largest search engine, controlling almost 90% of the market share.
With features like keyword, audience, device, and frequency targeting techniques, Google Ads assist in precisely finding the right audience, which allows you to target your ads based on location, keywords, demographics, and devices used.
Through Analytics, Google Ads for business assists in knowing the user behaviour by targeting users based on their search behaviours and queries. In a buyer’s journey, while taking steps on decision making, Google will be aware of what stage a user is in, and at the comparing stage, your page will be shot and made easy for the user to narrow down to your product.
With Google Ads, you can easily start directing website traffic into your premises, as it provides detailed performance metrics to track your campaign’s success or failure and tweak it accordingly in between the process, and you need not wait for the result.
Your website need not have to be a complex one to draw users onto your web page. You can still strategize your ads in the form of text ads and go on to image and video ads and other formats.
Facebook Ads is a niche social media outlet for advertising, that enables businesses to reach a vast audience through well-known social media sites like Facebook, Messenger and Instagram, which are popular social media platforms. Facebook Ads primarily focus on showcasing ads within Facebook, to its users on their news feeds and stories, targeting these users based on demographics, interests, location and buying behaviour. Also, these Facebook Ads for business, pose themselves like a normal post in its layout and format. They tend to include links to websites, CTA and catalogues of products and services.
With the ads being spread across Facebook, which boasts a massive user base, you can equip your brand to spread across the platform, allowing you to tap into diverse audiences.
Facebook helps you find people most likely to act. Facebook Ads for businesses offer specialized search, targeting users based on their interests, behaviours, and demographics.
Ads can be highly captivating, and visually appealing by incorporating images, videos, and carousel posts. You can adjust your post accordingly with a few clicks.
With its vast database, Facebook Ads achieves excellence in bringing your customer base together and building brand awareness with engagement.
Search Engine Result Page
Keywords, demographics, area
Buying behaviours, demographics
Image, video, stories, carousel
Conversions, visits, sales
Brand awareness, engagement, conversions
