Innovkraft Inc

Google Ads vs. Facebook Ads: Which is Better for Your Business?

Google Ads vs. Facebook Ads
Are you stuck between choosing Google Ads vs. Facebook Ads for your brand marketing strategies and performance Google ads for business? Looking for the ideal services according to you can be a daunting task for your advertising and marketing. These two powerful tools are currently ruling the digital advertising arena. Your question would be which option is better for your business, Google Ads vs. Facebook Ads.

Dwelling into the Realm of Google Ads vs. Facebook Ads

To make your choice simple while comparing Google Ads vs. Facebook Ads, both are powerful tools to have the best reach towards your target audience, however, they are beneficial in their ways. These ads individually cater to different objectives according to consumer behaviours. This blog provides the key differences between Google Ads and Facebook Ads and will help you determine which platform aligns best with your brand performance marketing and business goals.

What are Google Ads?

Google Ads, previously known as AdWords, is a pay-per-click or PPC advertising platform that equips brands with businesses to showcase their products and services through display ads on Google search results and other similar websites. In India, Google Ads occupies 28% of the total market in digital advertising according to a study conducted in 2023. Google Ads ensures your brand ranks on top of the search engines when potential customers search for specific keywords related to your products or services. It also boasts of varied features apart from advertising which are elaborated on below, as you read on, for your understanding. With the continual evolvement of Google Ads, more features are added every year to help manage your brand strategies and increase the ROI accordingly.
google ads for business

Key features of Google Ads:

A wide reach

Due to its worldwide reach, Google ads provide a large platform for advertisers, as it is the world’s largest search engine, controlling almost 90% of the market share.

Concise targeting

With features like keyword, audience, device, and frequency targeting techniques, Google Ads assist in precisely finding the right audience, which allows you to target your ads based on location, keywords, demographics, and devices used. 

User Intent

Through Analytics, Google Ads for business assists in knowing the user behaviour by targeting users based on their search behaviours and queries. In a buyer’s journey, while taking steps on decision making, Google will be aware of what stage a user is in, and at the comparing stage, your page will be shot and made easy for the user to narrow down to your product. 

Measurable and quick results

With Google Ads, you can easily start directing website traffic into your premises, as it provides detailed performance metrics to track your campaign’s success or failure and tweak it accordingly in between the process, and you need not wait for the result. 

Diverse ad formats

Your website need not have to be a complex one to draw users onto your web page. You can still strategize your ads in the form of text ads and go on to image and video ads and other formats.
google ads for business

When to use Google Ads:

  • You have a product or service with a high search volume in famous search engines. 
  • You require around fifty thousand app installs if you have an app for your brand. 
  • You want to reach your target customers actively seeking solutions or in the verge of buying a product from your domain. 
  • You are sure to make immediate conversions while selling. 

Different Formats Supported by Google Ads:

  • Texts
  • HTML5
  • Videos
  • Images

What are Facebook Ads?

Facebook Ads is a niche social media outlet for advertising, that enables businesses to reach a vast audience through well-known social media sites like Facebook, Messenger and Instagram, which are popular social media platforms. Facebook Ads primarily focus on showcasing ads within Facebook, to its users on their news feeds and stories, targeting these users based on demographics, interests, location and buying behaviour. Also, these Facebook Ads for business, pose themselves like a normal post in its layout and format. They tend to include links to websites, CTA and catalogues of products and services. 
Facebook Ads for business

Key features of Facebook Ads:

A wide reach

With the ads being spread across Facebook, which boasts a massive user base, you can equip your brand to spread across the platform, allowing you to tap into diverse audiences.

Detailed targeting

Facebook helps you find people most likely to act. Facebook Ads for businesses offer specialized search, targeting users based on their interests, behaviours, and demographics. 

Visual aesthetics

Ads can be highly captivating, and visually appealing by incorporating images, videos, and carousel posts. You can adjust your post accordingly with a few clicks. 

Brand building

With its vast database, Facebook Ads achieves excellence in bringing your customer base together and building brand awareness with engagement. 
Facebook Ads for business

When to use Facebook Ads:

  • You aim to showcase your brand and increase its visibility with a wider reach for an audience.
  • You want to support and uplift your buyer-seller values of relationships with potential customers. 
  • You focus on bringing new leads to your database that helps increase customer acquisition. 

Different Formats Supported by Facebook Ads:

  • Image 
  • Posts 
  • Video graphics 
  • Carousels
  • Stories 

A Comparison of Google Ads vs. Facebook Ads

Features
Google Ads 
Facebook Ads 
Platform 
Search Engine Result Page 
Social media 
User intent 
High intent 
Depends 
Pinpoint 
Keywords, demographics, area 
Buying behaviours, demographics 
Ad formats 
Text, image, video, HTML 
Image, video, stories, carousel
Focus 
Conversions, visits, sales 
Brand awareness, engagement, conversions 

Choosing between Google Ads vs. Facebook Ads for Your Business

Opting for the right platform between Google Ads vs. Facebook Ads depends on your brand goals, target audience, and budget scenario. Consider the following factors: 
  • If your main goal is to drive immediate sales and conversions, Google Ads is the better choice.
  • Based on the target audience, for those who are looking actively for your products or services, Google Ads is likely a good fit. But for those who are interested in comparing yours with other brands for similar products or exploring options, Facebook Ads might be better.
  • Ads lean slightly on the heavier side when it comes to CPC compared to Facebook Ads.
  • For optimization of your ads and better use of performance marketing, regular visits for both Google Ads for business and Facebook Ads are crucial to stay up in the game. 
  • Tracking and analyzing the received data from analytics regularly monitoring your campaign performance and the use of those data insights to improve your strategy over time is a good option in performance marketing.
Ultimately, the best bet for showcasing your ads may incline towards the mixture of Google Ads and Facebook Ads. Both can be used for specific features as it is relatively hard to show the comparison between Google Ads vs. Facebook Ads.  

Conclusion

Deciding between Google Ads vs. Facebook Ads is a critical decision for businesses looking to stay on top of the search engines by using performance marketing and thrive in the digital landscape by maintaining top performance. Both platforms offer customised advantages and provide varied options for different marketing objectives. By being your judge, you can decide for yourself as to which tool to use for which function 

Innovkraft, a leading performance marketing agency in Bangalore, is a leader in the digital space and specializes in both Google Ads and Facebook Ads for business. Our experts are dedicated to assisting you develop a tailored advertising strategy that aligns with your brand goals and aims for exceptional results. Contact us at +91 8310453193 or email us at hello@innovkraft.com today to learn more about how Innovkraft can elevate your digital marketing prowess. 

Ready to discuss your project? Chat with our team


    More to Explore

    find us here