The marketing strategy behind leads generation by building interest and leading your audience to a purchase. This process is broken up into stages of Funnel in digital marketing, through a visual representation.
A roadway is created by various departments like product, marketing and sales teams of a company that focus on points that drive customers up the stages, one after the other. Though this type of strategy is mainly implemented by the sales team with exclusive sales funnel in digital marketing, it has now gained popularity with the marketing team to understand the target audiences’ pulse better.
Funnel in digital marketing strategies have been followed for many years now due to their efficient way of acquiring quality leads to promote your brand on a large scale. There are 3 main types of such funnels that many companies use:
This type of marketing funnel in digital marketing is further broken down into 3 stages:
For example, implementing these stages of the right funnel marketing strategy can be applied while buying property, people looking for land come under ToFu, where they are looking for a partner to assist in purchasing land.
He or she then starts researching who the ideal partner can be in the MoFu stage, shortlisting a few real estate companies.
The prospective buyer has chosen a real estate company to partner with and is preparing to approach them in the final stage, BoFu
During the 1900s, this type of classification of marketing funnel lead generation came into picture. Here, it depends on different interactions made with the customers by different teams of the organization. It consists of 4 main aspects:
With time passing, modifications were made to the marketing and sales Funnel in Digital Marketing strategies over the years, emphasizing mainly trust and loyalty within the customer base. The more you include your customers in your growth, the more they trust your brand, leaving them to be your loyal customers throughout.
As the name suggests, this is a new type with different stages of marketing funnel, emphasizing minute aspects with more stages than the above 2 models. They are:
Adding a personalized touch to your communications to your target audience makes it more personal at all stages of reach, and they can connect better with your brand with more relevance and impact.
By nailing clear strategies using the marketing funnel, you can allocate resources for other core activities, letting the lead gen process play the role of collating marketing funnel lead generation.
Using the funnel helps in monitoring key performance indicators of your work efficiency. This helps in taking data-driven decisions that aim for acquiring quality leads and maximize sales conversions.
The funnel assists in nurturing your acquired leads at every stage, ensuring trust among them and strengthening relationships with your customers.
As much lead acquisition is important, so is customer servicing in a proactive manner. Maintaining good and healthy relationships and listening to your customers’ grievances helps them to bank on you at all times.
Now that you are aware of the different funnel in digital marketing, you can opt for the best fit for your company, or allow the best digital marketing company in Bangalore like Innovkraft, to strategize for you so that you can concentrate on your core business activities and let us do the lead generation bit with your sales and marketing team, for you.
