How to Create an Actionable Content Strategy

As content marketing’s popularity continues to rise, so does the number of digital marketers. It allows firms to provide their audience with the useful and educational content they want. It gives consumers true value, while also allowing companies to earn better, qualified leads. Of course, achieving a profitable marketing strategy is not as easy as it may seem, but these are the foundation of your online presence.

Any professional content marketer working for a digital marketing company should first apply the question “Why” to these four pillars before beginning to create a functional and efficient marketing strategy.  These four C’s are the guide and together, they form a cohesive and efficient online strategy. Successful utilisation and exploitation of all four will undoubtedly fetch your success online

Create – Creating consistent high-quality content is a foundational principle of content marketing strategy. If you’re in that group and have been wondering how to create a content strategy for your business, this is what you need to do.

Use content marketing to grow your own traffic and boost conversions. There are simple steps to developing and executing a content marketing plan that’ll help you grow your business without wasting time and money. Here are the steps for easy reference:

  1. Place Your Mission and Your Goals
  2. Establish Your KPIs
  3. Understand Your Audience
  4. Assess Your Current Position
  5. Figure Out the Best Content Channels for you
  6. Decide on Content Types
  7. Identify and Allocate Resources
  8. Create a Content Calendar
  9. Create Content
  10. Distribute & Market
  11. Measure Results

This is how you create a successful content marketing strategy from beginning to end.

Captivate – Building trust by captivating your audience with original content is a foundational principle of content marketing.

At a time when so much content is flooding the market, how do you stand out through the noise? Marketers need to set themselves apart from the competition.

Remember, always the first impressions count. Get excited about what you’re writing, inject some personality into it and make believe that what you’re writing about is the best thing in the world. You need to set up your own lab or land yourself in prison in order to get your audience listening. You need to create an exciting and compelling story.

Always be original in everything you do. From your writing style to the tone of your voice, you need to create content that resonate with while remaining personal and professional.

Community – Building a community of true fans is essential for businesses. In the last few years, we’ve observed a strong connection between content marketing, social media marketing and online communities. Content is essential in many social media activities and, it’s the truth that, many social media activities revolved around content.

In the ‘modern online sense’ and daily practice, content marketing and social media marketing are more related than many want to admit. Despite all the definitions, study shows both digital content marketing and social media marketing often use corporate blogs as central hubs. We all know it, just as we know that many online communities, in reality, are a lot about content-related activities. Ideally, content marketing is channel-agnostic and online communities are about much more than content. But we can’t ignore reality.

Convert – Developing a pan and processing it for converting your audience into paying customers. You can create high-converting content to boost your conversions by following simple steps. You could:

  • Write an AWESOME headline for your blog post or landing page content
  • Attract readers with your introduction, you need to intrigue them enough to stay
  • Add visual elements to your text content and witness a huge difference in performance. It adds more substance to your content while attracting and engaging your customers.
  • Adding original graphics to your content shows that you are unique and that you take time to come up with something valuable and realistic.

Content Marketing is the most solid and the most efficient way of building brand awareness to the current and targeted audiences at a very low cost. Present-day marketing needs a great content marketing strategy which means being able to play to different audiences with different media, with different messages properly targeted toward them.

A dedicated content marketer would already be utilising tools like Grammarly, Evernote, SEMrush, Google Analytics etc. Here are few of the additional new-age Content Marketing tools of 2020 to help you get your message out there.

  1. Uberflip
  2. Hubspot Marketing Hub
  3. BuzzSumo
  4. Inboundli
  5. Ion Interactive
  6. Populr
  7. Ahrefs
  8. Wix

Your content should always be up-to-date, innovative and engaging for your customers, no matter when or how they intend to buy. Now, you’ve got more competition than ever! According to a report, almost 70% of businesses are actively investing in content marketing in 2020. Dive into the specifics of how to create a great marketing plan at this.

  1. Define your Goal
  2. Research and segment your Audience
  3. Find the best channel
  4. Brainstorm and decide the content ideas
  5. Create a Content Calendar
  6. Measure your KPIs

YES! You can actually gain visitors, bring more eyes into your business by having a proper #contentstrategy and #digitalmarketingstrategy

So, get in touch with us to make your Content Strategy Right Now and thrive in your business!

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