13 Reasons to Master Digital Marketing for Chiropractors
April 18, 2024
Have you ever asked a question to voice assistants such as Alexa or Google Assistant? Have you ever received an immediate reply without clicking on any website link? This type of direct response is linked to a growing practice called AEO. Imagine asking a question on Google and, rather than scrolling through numerous links, you get a direct response at the top of the page. This is all because of the new trend called AEO that aims to optimize your website content in such a way that various search systems, such as voice assistants, AI-powered chat interfaces, and chatbots, can select and deliver the right answer to you and your users’ queries.
So, what is AEO? It is all about organising information so AI systems can scan the web and give you a direct response to your question. Traditional search engines show various links, hoping you will click all of them for details. “Answer engines” deliver the exact result directly without needing additional steps or clicking numerous websites for precise information.
The search process has evolved drastically. With the increase in interactive voice searches, users are typing keywords as well as asking full questions. For example, rather than typing ‘best restaurants near me in Pune’, users may directly ask,’ Which is the best South Indian restaurant near me?’ AI-driven assistants and search engines dissect natural language queries and replies precisely.
The reasons that make Answer Engine Optimisation so crucial are as follows:
Traditional SEO is all about matching the right keywords with search queries. For instance, when you search for ‘best dosa or idli near me’, SEO would concentrate on ranking your website high for that specific keyword.
In contrast, AEO is about providing answers to specific questions. Answer Engine Optimisation is all about knowing what users are asking and giving the best and direct answer.
Search Engine Optimisation lists your page high on search results. You optimise your content in such a manner that it ranks high and well.
On the contrary, AEO focuses more on content that AI tools can extract and use to give users a straightforward response to a question. It is more than ranking a page high on search engines; it is to ensure that AI engines pull and display the most relevant answer.
With traditional Search Engine Optimisation, the audience would search and click on various links to find the desired answers.
On the contrary, with Answer Engine Optimisation, AI-powered search engines provide the answers to queries right on the screen. Therefore, the audience gets what they want without opening any website. Thus, it makes AEO crucial as it transforms the way users search and engage with information.
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So, is SEO really dead? No, it’s not! Instead, it’s still thriving, evolving, and getting smarter. Just as email marketing is still thriving in a world where businesses are keener to promote through social media marketing, and desktop traffic isn’t dead because of mobiles, SEO isn’t going anywhere because of answer engine optimisation. SEO is here to stay and evolve. In fact, the most successful businesses will incorporate and implement both SEO and AEO. Hence, you need to optimise your content for both SEO and AEO.
Want expert help to optimise your content? Innovkraft Inc a digital marketing and SEO company in Bangalore, specialises in curating high-quality, SEO-friendly content to boost your visibility. From web development and performance marketing to branding and user experience design, we ensure your business stands out. Let’s collaborate and make your brand the answer users can not overlook. Reach out to us today and learn more about our services!
