We all know that digital marketers like to throw words around.
There are multiple nuances to the Digital Marketing sphere, from Social Media Marketing to Pay Per Click, Content Marketing to Search Engine Optimisation, and everything in between.
If you are taking the first dip into the world of Digital Marketing or have been in the industry for years, there are some key marketing terms you should know.
Here’s A to Z guide to some of the most important digital marketing terms you need to know. Binge on!
Your audience is the group of people you’re trying to reach your service/products to. They can be customers or in a border sense, your prospective buyers.
This is to measure how many people are aware of your company and its products/services. This is one of the main reasons why people invest in Digital Marketing. There are many ways how you could increase your brand awareness like influencer marketing, guest content, advertising, etc. You can use a combination of these or any number of each to increase your brand awareness
This term is often used when talking about paid advertising such as display ads or Facebook retargeting. This is the cost you pay for every click through to your website using PPC advertising. A good CPC will ensure that the return you receive on your campaign outweighs the money you have put into it.
It represents the way through which your digital marketing messages are delivered — through social media networks, emails, blogs, forums, etc. The marketing distribution channels are changing quickly over the ages and each of these channels requires different approaches to marketing.
Emails are still one of the most effective ways of digital marketing to your database of clients and prospects regularly. Emails are incredibly useful as you have an audience who have already shown interest in your brand by signing up and are more likely to interact because of this.
As there are billions of monthly active users on Facebook, it is one of the most important social media platforms and a great way to build a brand image, with important interactions with your consumer base. Facebook advertising could tap into your key audience using your target demographics to achieve your online marketing goals.
GIYF of course! It is a term sometimes used in chats and forums. Anything and everything is available in this most powerful search engine Google! Also, lmgtfy (let me Google that for you) service is to open a search and show how something could be searched.
No glossary of online marketing would be complete without the use of the word hashtag. These are the tags used on social media platforms to tie content to a topic. Using hashtags (#s) on social media allows your communications to show up more easily in searches. A well-thought-out hashtag strategy can propel your content into the spotlight, boosting engagement and interactions with your brand.
Often confused with its distant cousin Java — is an Object Oriented Programming language developed by NetScape. It is primarily used to improve user experiences on websites with enhanced functionality.
Keywords are usually words or a group of words that individuals may search for in a Search Engine. It also refers to the terms you bid on through SEM in trying to attract visitors to your website or Landing Page. Part of the successful SEO is including keywords in your website copy and Meta Tags.
It is the first page your audience would see when they come from your website or an ad. This page could be any page on your website including your home page. Tailored information to increase your conversion rate is put into the landing page.
Metadata is the data on your website that explains all of the other data of the page. Metadata includes page title and meta description. Search engines use this information to figure out what your page is about so that it can display the correct results on SERPs.
They are the non-advertised listings in Search Engines. Most search engines do not charge to be listed in their natural listings although some do. How high or low your website is ranked depends on factors such as content relevance and link popularity.
These are the links on any web page leading to another page not necessarily within the same site or another website. Outbound links matter for SEO. Maybe not for your SEO, but SEO in general. Outbound link helps your supplier, customer, and most importantly, your visitor.
It is a model of digital marketing where advertisers pay a fee for a click. PPC is a method of buying visits to your websites instead of earning them organically. Search engine advertising such as Google AdWords and Bing Ads are the most known form of Pay Per Click.
This is a metric used by Search Engines such as Google, Yahoo, or Bing to measure the quality of relevance of your ads and keywords. This affects the cost of your CPC advertising which in turn can influence the Return on Investment (ROI) of your online marketing efforts.
It is one of the most important terms used in online marketing. Return on Investment a.k.a ROI targets to measure the returns of specific marketing efforts based on the revenue they have brought compared to their cost.
Search Engine Optimization a.k.a SEO is one of the most important growth hacking tools. It is the process of optimizing your website and content for ranking in SERPs and increase organic traffic to websites. If you want to improve your SEO, you need to use effective keywords and encourage others to link to your work.
This includes shaping digital marketing campaigns to attract a certain particular group of prospective clients. Behavioral Targeting is a more new, specific type of focus for advertising.
UI and UX enhance the user experiences on a site. UX focuses on the look, the experience, and the visual appeal of the site such that the user would want to navigate it. UI looks at the color palette of a site, icons, and shapes within the site for the best experience.
This form of marketing leverages the consumption of videos by net users to promote a brand/product/service. Advertisers have now come up with a viral video marketing strategy as a corporate communication strategy, as a way to increase thought leadership and expertise, or even to live stream events.
WordPress is an extremely popular Content Management System (CMS). It was developed originally for blogs, but now WordPress offers a great degree of flexibility and functionality in terms of digital marketing.
An XML (or Extensible Markup Language) Sitemap is a text file that has details of all of the URLs on your website. This sort of acts as a map of navigation for how your website works and ensures that Google can crawl and index them easily.
Forty-six thousand years’ worth of video is watched every day on the site, and it’s made stars out of many. Quite clearly, video marketing seems to be the future of content marketing, and YouTube is its leader
The z-index property of CSS allows you to control the better positioning of overlapping elements. The element z-index is sometimes used for black hat SEO reasons.
That’s all folks!
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