Innovkraft Inc

Things to know about instagram reels

Things to know about reels

The much-awaited launch is here! Instagram has its own short video feature called Instagram Reels in India. This feature allows users to create videos on the app, add filters, music and also share it beyond their followers! As known, this is similar to TikTok and allows users to create short videos with popular songs, challenges or trends since TikTok was banned in India along with 58 other Chinese apps earlier.

TikTok had more than 120 million active users in the country who are now looking to migrate to other apps like Chingari and Mitron to post their content. Although Instagram says that the launch of the platform has nothing to do with the recent government order but the scenario surely works in favour of the company.

Ajit Mohan, VP & MD, Facebook India said that this feature has been in the pipeline for quite some time.

India being the fourth country where Instagram is testing Reels after Brazil, Germany, and France, is already rolled out to users in India earlier last week! A Facebook spokesperson confirmed that the company plans to release the feature more widely in more countries.
Here are a few commonly asked questions we would like to answer.

Tips for Creating Social Media Graphics

For a successful social media strategy, many social media graphics can be created. Graphical means are efficient and drive high time-on-site, dwell time, and are engaging. And Infographics work the best on Social Media platforms. Images jump off the page at people more than text since the information transmitted to the brain is always visual. Here are a few tips to create beautiful graphics for your business’s social media page:
  • Choose the best high-resolution images, align them rightly and post it as per the size required by the particular social media platform.
  • Implement your brand colours as best as possible — it is a very subtle way to establish a brand identity.
  • Avoid copyright issues by using your images and designs. Choose the right fonts matching the message.
  • Pair images with text as they always go hand in hand to be easy on the eyes.
  • Make use of design techniques to create visual effects.

Where do I find Reels on Instagram?

Go to the Search icon (Explorer) next to the Home icon and click on Reels. Really, it’s that simple! This option is also added to the Instagram camera similar to Boomerang and live.

What are its features?

You can use features like Music, Speed, Effects and Timer for your videos. Instagram has partnered with prominent music labels to provide a huge collection of songs to explore users’ creativity and share it with everyone.
  • The Audio option helps you to select songs.
  • The AR effects you to make it really interesting.
  • Timer feature to record any of your clips hands-free!
  • You can speed up/down any part of the video

Whom can you share your Reels with?

  • Your Followers via Direct Messages
  • Feeds
  • Your Explore Page
  • Stories which will stay for 24 hours

What is the duration of a Reel?

60 seconds

How can you publish your Reels?

Similar to Instagram posts, you can add captions and hashtags before publishing your Reels.

As the Reels were rolled out last week, it was populated with public features and creators. On onboarding new creators for Reels, Mohan said Instagram has been working with creators across the board and had launched ‘Born on Instagram’ to support creators last year.

“…that will continue. We have a partnerships team which works with creators”, he said. Instagram will also look at monetization models eventually.
Facebook will leverage its partnerships with music labels to provide music to Reels and allow users to search for songs from Instagram’s music library for their Reels. Users will also be able to use Facebook’s Spark AR (augmented reality) platform.

Are you excited about the new killer feature of Instagram?
Update your app and start Reeling

More to Explore

find us here