Have you wondered that, as a brand, what would your customers or visitors be looking for, on a website? If you ask us, they look for details like compelling content, easy navigation, visually appealing yet simple design, mobile friendliness and most importantly, credibility and trustworthiness. This is where backlinks come into picture; to authenticate your content and ultimately help your website’s ranking and increase conversions.
In this blog, let us know everything about backlinks, their significance and the distinguishing points between Do Follow and No Follow backlinks to help you with a better website and content optimization for better visibility and credibility.
Backlinks are incoming links from external websites to yours, and a significant factor for determining a strong online presence for your website in the search engines. You might have heard this term from your digital marketing partner while discussing your SEO strategies. So, with SEO rules changing all the time, you might wonder what are backlinks and do they matter with these dynamic changes?
Simply putting it for you, backlinks are external links that lead back to your site from another domain. Ummm, did you get it? No? Yes, it may be a little too detailed than this. So, for you to create a backlink, there are rules to follow, to benefit through rankings. For instance, to create backlinks, it is mandatory for you to insert a hyperlink to the text leading to a particular page or website content like a blog. Here is an example where www.innovkraft.in is now valid only with this hyperlink attached to the text www.innovkraft.in.
There is much importance of backlinks as they pass on the page and the domain authority to your website increasing the chances of search engine rankings. It acts like a verification or an authenticator to your website indicating they have chosen a trustworthy website to back content.
For an overview of what are backlinks functions, it is an indicator to Google and other search engines showing that someone has validated you and finds it valuable. These links will then be crawled by Google bots to authenticate the information, and your chances are higher if your backlinks are placed high on top.
So how do we know if it is an authoritative website or not? One can gauge the authoritativeness of a website by measuring the three main metrics which are domain authority, page authority and the spam score.
In short, if you want your website to rank, build relevant, authoritative and trustworthy links that the readers or customer can rely on. In case you are a digital marketing agency, understand the importance of backlinks thoroughly before trying to get hold of well-known and authoritative links of a high-ranking digital marketing agency that are not under the black-hat SEO radar.
Note that among the types of backlinks, usually most links are Do Follow backlinks by default unless specifically marked as No follow backlinks. The latter is only treated as a hint by Google, rather than a strict direction to follow, and meant only for ranking purpose. These attributes mainly follow the individual website policies for linking.
After knowing what are backlinks, it is important to know the following steps to create backlinks-
Now that you know the answers to the fundamental question “What are backlinks?” You are now equipped to create a premium quality backlink keeping customer intent in mind as a primary goal. For this to work, you need to have the best content with unique information that is helpful for your visitors, and to get hold of one, it is ideal to partner with a digital marketing agency like Innovkraft Inc, to provide you with the right prerequisites like SEO strategies, optimization ideas and more for a top-performing stellar website for your brand.
