Launched: 11th November 2024
Rollout period: 2 weeks
Google just launched ‘Google Search’s Core Update’ and the SEO world is taken by a storm. This latest update prioritises user-centric content, rewarding sites that focus on delivering real value over those that rely heavily on SEO manipulation.
With a more sophisticated focus on quality, experience and relevance, this update challenges businesses to step up their content strategy to better serve their audience. This blog unpacks what’s new, why it matters and how to adapt your approach to stay competitive in search rankings. Let’s dive in!
This update underscores Google’s commitment to quality, focusing on genuine, user-first content rather than SEO-centric tactics. Here’s what changed and what remains the same:
Google now favours content that displays authentic knowledge and experience, rewarding sites that serve users’ needs. Google’s previous approach often rewarded keyword-heavy content regardless of its relevance to the user.
Pages stuffed with irrelevant keywords or low-value information will see a drop in rankings, encouraging content that meets the user intent naturally rather than through SEO manipulation.
Google algorithm now values authority within a topic, prioritizing sites that consistently publish in-depth, reliable information in their field over content optimised solely for SEO and other quick-fix practices.
Long-form, detailed articles rank higher, displacing shorter, shallow posts. To succeed, businesses should aim to cover topics comprehensively rather than creating quick, surface-level content.
Businesses that produce valuable content will see improved visibility and users will enjoy higher-quality search results.
By focusing on topical authority and relevant content, and E-E-A-T approach from the previous updates, brands can build authority and reliability, improving trust among their audience.
Producing quality, long-form, user-centered content can be time-consuming and costly.
Companies need to move away from simple SEO tactics and invest in expertise to meet the content standards
By aligning with Google’s goals, businesses can increase their reach, connect with their target audience and build a stronger brand presence. Here’s how you can do it:
The November 2024 Core Update reinforces Google’s mission to provide users with the best possible experience. Adapting to these changes will strengthen your online presence and reputation.
For guidance in navigating this dynamic world of SEO, Innovkraft is here to help you craft user-focused, quality content and ensure your business thrives in Google’s evolving landscape.
