In today’s digitally active world, struggling to be seen online, it is like having a supermarket, in a deserted location. The more flourishing your operations are, the more accurate your business goals must be set, to analyze and remain consistently visible. Only then will the potential customers come looking for you. In an ever-evolving digital marketing realm, how will you ensure your brand streams seamlessly, through the noise and reaches the right target group? All this is possible with the help of advanced Google Ads.
Imagine a scenario where your prospective customers actively seek you out or your products and services. Advanced Google Ads makes this a solution. By carefully placing targeted ads throughout Google and other similar Search Engine Results Pages (SERPs) and partner websites, you can place your brand directly on top in the ranking among competitors, and for users to easily find you while searching for products or services related to your offerings. This targeted approach increases brand awareness and ensures your brand name is in front of the users’ minds when ready for a purchase, like your product/services.
Getting converted sales leads is the main goal for most businesses which Google Ads tool helps you to achieve this goal. Performance marketing dwells mainly on the result and allows you to craft compelling ad copy that tempts users to visit your website or landing page and stay on it for the content. Once there, Google Ads assists you in tracking the users’ activities to tweak your campaigns for specific actions, such as app downloads, in-app and over-the-phone sales or product inquiries through chatbots. This targeted approach towards the goal helps analyze user behavior in a more scientific way than the conventional marketing approach.
Unlike traditional advertising with a wide reach, advanced Google Ads allow you to target customers with precision. Google Ads gives a figure of spend of your marketing budget judicially, identifying and reaching users that most likely convert.
Business goals require measurable outputs. Google Ads helps track key metrics like views, impressions, clicks, conversions, and cost-per-acquisition. This data gives you a clear picture to analyze your campaign performance and adjust for further improvement that are data-backed.
Business goals are the basis for any flourishing and well-planned campaign. The initial step is to define your SMART goals and your team are in tandem with these goals. Some examples include aiming to increase website traffic by 15% in the next quarter, or to generate 50 qualified leads per month. Having a clear plan of your desired outcomes will guide your entire campaign.
Advanced Google Ads is crucial in identifying relevant keywords, and understanding the user intent behind those keywords is equally important. Business goals are achieved by targeting the ideal users at the right journey stage when they almost decide to buy. Spending energy on users like passing clouds is a waste of resources. Gauging if they are simply researching a topic, actively favouring your products amongst other competitors, or ready to make a purchase, all this is possible with advanced Google Ads.
Think beyond basic text advertisements. Google Ads offers a variety of ad extensions that uplift your message to the right target audience and increase their engagement. Utilizing location, call, and site link extensions that are your specialties provides users multiple channels to interact with, and to remember about your business.
Captivating messaging through ads can grab your envisaged attention. However, a poorly designed landing page can squash your efforts. Optimization of landing pages for conversions must align seamlessly with the message conveyed in your ad. Business goals are best achieved when the user experience is seamless and easy to navigate, encouraging them to act. Also be mindful of mentioning a clear call to action (CTA) that draws the user’s intent and guides them towards the desired conversion, whether a purchase or phone call to place orders.
