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Effective Backlinks, The Crux of SEO: Everything You Need to Know 

what are Backlinks in SEO

Overview 

Backlinks, or termed otherwise as inbound or incoming links, play an important role in SEO. In simple terms, backlinks are links from other trusted and genuine websites that direct to your site. In this blog, we are here to guide you thoroughly on the significance of backlinks, types, and their role in impacting website rankings. 

Backlink in SEO

Backlinks are like an ad endorsement about you on other websites. When a genuine website is linked to your content, the search engines understand it as an expression of support. Two main types of backlinks are: 

Do-Follow Links – The Do-follow links provide a positive judgement on you and contribute to uplifting your website’ SEO in the digital terrain. It encourages the traffic to visit your domain, in turn increasing traffic for your website. 

Do follow links in SEO

No-follow Links – These backlinks are shown with a rel=”nofollow” tag from HTML telling the search engines to ignore the link that is mentioned there. These backlinks usually do not pass the page rank, in turn, seldom affecting the ranking on the search engines.  

No follow links in SEO

There are a few factors why backlinks can be a driving factor in SEO. Some are mentioned below: 

Backlink in SEO
  • It is a simple and hassle-free process and drives more traffic with the on-page optimization. 
  • It acts as a low-cost press release for your website, boosting more visibility with such backlinks 
  • For higher search engine rankings, it is good to have high-quality backlinks. The more such backlinks you have on-your web page, the more likely you will be ranked higher in search engine searches. It is a key factor in search engines in major search engines like Edge Google etc.  
  • Search engines often tend to visit webpages with high popularity, more frequently. The same applies to your webpage as well and gets discovered more often when your content receives more backlinks from other authoritative and genuine websites. 

A brief on Submission Sites: 

Submission sites, as the name suggests, are blog sites where you can submit and publish your content and articles. There are many acclaimed such submission sites. They can be categorized amongst off-page optimized SEO techniques and improve web page rankings. We at Innovkraft, the best SEO Company in Bangalore, are experts in working with these submission sites, and are keen to share the information with you. 

Submission sites in SEO

Here are the 7 prominent submission sites provided below:

Article Submission:  

Here, by submitting your informative articles and blog content to different websites and online publications you are sharing your intent through these articles and posts. These websites may be publishing topics related to your niche and usually, they allow guest contributions as well. Your articles with information about your products and services or on topics related to your industry are published here. Proper backlinks on these article submission sites are a great way to earn credibility and organic traffic to your website. 

Article Submission in SEO

Image Submission Sites:  

In recent times, a lot of digital mediums are promoting many ideas for images to spread information to gain a wider reach. There are many websites dedicated to exchanging images of their business or products and services in different trusted sites. Using quality and relevant images showcasing your niche work in these submission sites can increase awareness of your brand and can potentially drive traffic back to your website. Sometimes these sites also encourage you to include links to your website links. 

Image Submission Sites in SEO

Classified Submission:  

Classified ad websites let you post certain short advertisements related to your business or products and services. Though it may not always directly be related to backlinks, these are your means for a cost-effective way to reach a set of target audiences, looking for specific products or services in your industry. While they do so, these submission sites ensure to up your rankings and increase the chance of your visibility to these target audiences. 

Classified Submission in SEO

Blog Commenting:  

Participating and interacting with either company posts or users in discussions on relevant blogs within your niche provides you the platform to showcase your expertise and have a better reach with your target audience. This in turn allows you to gain momentum among your competitors, in turn improving your game in SEO. Leaving responsible, thoughtful, and meaningful comments, and leaving behind a backlink to your website helps you acquire new relationships and strengthen the existing ones. 

Blog Commenting in SEO

Infographics Submission Sites:  

Participating and interacting with either company posts or users in discussions on relevant blogs within your niche provides you the platform to showcase your expertise and have a better reach with your target audience. This in turn allows you to gain momentum among your competitors, in turn improving your game in SEO. Leaving responsible, thoughtful, and meaningful comments, and leaving behind a backlink to your website helps you acquire new relationships and strengthen the existing ones. 

Infographics Submission Sites in SEO

Forum Posting:  

Engaging in different public discussions on certain relevant online and offline forums such as business events and promotions can be an easy and effective way of connecting with potential customers and it helps in establishing yourself as a leader in your field. Participating in such forum events and discussions, and providing valuable advice allows you to gain trust of the market and elevates your brand recognition. 

Forum Posting in SEO

Guest Blogging:  

Contributing blog posts related to your niche work, as a guest in other trusted and established websites in your industry is an effective strategy for creating backlinks. Guest blogging gives you the leverage to showcase your knowledge, expand your reach to a new set of audience, and gain a valuable backlink to your website from other trusted sites and you can create a set of contacts through your content. 

Guest Blogging in SEO

Conclusion: 

Summarizing what we at Innovkraft, the best SEO company in India work on backlinks, they are the backbone of successful SEO. We generally use them to boost your website’s authority, increase your visibility and rankings, and drive organic traffic. Don’t forget to follow best practices, use the above information guide, and increase your search engine rankings. Associate Innovkraft’s brand name throughout your content, and by doing so, you will unlock the potential of backlinks, and soon your website will bask in success, through an increase in visibility and gain high rankings.

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