Instagram Threads A New Trend Taking Social Media by Storm
April 18, 2024
Marketing is an ever-evolving field. What’s hot and trending today becomes obsolete tomorrow.
So what should you do to ensure your business stays ahead of the competition?
Choose the appropriate marketing strategy and channel that leads your business to success.
With the never-ending traditional versus digital marketing battle, it can get complicated.
Understanding the fundamental concepts of traditional and digital marketing is key to any successful marketing campaign.
Let’s take a closer look at what each method has to offer and what its benefits ar
Marketing that is not digital or online is traditional marketing. It involves traditional channels, like billboards, TV commercials, telecalls, and print media.
Traditional marketing reaches audiences in a particular geographic region.
Before the advent of the digital age, marketing occurred only through traditional methods.
There is still a large part of the customer base that relies on traditional marketing.
By now, you should have a clear understanding of traditional marketing.
Moving on, we see
You guessed it right! Any marketing carried out online is digital marketing. It includes social media ads, email marketing, and pay-per-click campaigns.
When was the last time you looked up a product online?
Just a while back, right?
Yeah! That’s how effective digital marketing is. You can read more about digital marketing benefits for business
As discussed earlier, the primary difference is the medium used for marketing.
But it goes deeper than that.
Have you noticed the shift in the way businesses market their products now?
Traditional marketing is more product-centric. That means the main focus of marketing is product technology and inventions.
The 4Ps model of traditional marketing describes this process
Product – relates to goods or services that a company provides to its customers.
Price – What consumers pay for a product.
Promotion – includes advertising, PR, and promotional activities.
Place – decides on the location and delivery of a product.
Businesses today emphasize customers and the benefits they could provide them. This shift led to a new marketing model. It’s called the 4Cs of digital marketing to match the customer-centric digital era.
Consumer wants and needs – focuses on what the consumer wants rather than the product.
Cost – includes the total cost of ownership besides the price paid by the consumer.
Convenience – refers to the location where the product is being sold. It concentrates on customer convenience. That is using omnichannel platforms.
Communication – implies interacting with consumers. Engaging them in a personal way and increasing awareness of the product or service.
Get a gist of it? Digital marketing makes it easier to reach the right target audience at the right time.
If you find it a bit overwhelming, do not worry! You can always rely on Digital Marketing Agency in Bangalore.
Let’s dive a little deeper and check out the pros and cons of each method.
Marketing professionals often undervalue traditional marketing in the age of social media. Even so, traditional marketing has a place in today’s consumer’s daily lives.
It’s easy to understand
Businesses still prefer traditional marketing since it’s simpler. It’s a method they have followed for ages with a proven success rate. If your target audience involves the elderly, this is the perfect mode of marketing for you.
It has a larger impact and is harder to ignore
Can you think of a TV commercial that made you laugh? Fevicol ads!
“Fevicol ka mazboot jod hai Tootega nahi!”
Remember them?
Or, a billboard you saw every day on your way to school/work?
“Isse Sasta Aur Accha Kahin Nahin” by Big Bazaar.
You get our point, right? They leave a long-lasting impact on you.
Which is your favorite TV commercial? Let us know in the comments.
They are permanent
The ads you place in newspapers and magazines are permanent. And ads can be repeated many times. They generally pose no risk to your brand and helps reach a wider audience.
They are relatively expensive
Be it getting a TV ad slot at prime time or an ad on the front page of a popular newspaper, it allows you to reach a larger audience. However, it does come at a cost. It’s expensive, and not every business can afford it.
There’s no direct interaction with consumers
With traditional marketing methods, it’s harder to measure the conversion. There is no option to get in touch with customers for their feedback. Hence the personal connection you can have with the audience is nill.
It’s losing its audience
The number of people addicted to OTT platforms and social media has reduced the viewership of traditional channels. If your goal is to reach generation Z, traditional marketing does not fit your bill.
Having learned how Digital Marketing works, let’s look at its pros and cons.
You get a global reach at a low cost
The best marketing option for small businesses and startups is digital marketing. Majority of the young businesses use Digital Marketing Services in Bangalore. They can reach a larger audience at much lower costs.
It gives trackable and measurable results
Every online campaign ever placed can be tracked and measured. It’s easier to understand the impact your ads have and make changes accordingly. It’s easier to get data on how customers use your website and their response to ads and other campaigns.
It can be highly personalized
Are you a wedding planner who wants to target newly engaged couples to buy your services? And you provide services only in Bangalore?
Digital marketing is so amazing that you can target your ideal customer base using demographics.
It is time-consuming
Though overnight success is a possibility, it occurs very rarely. Creating a beautiful website, catchy marketing content, optimizing your campaigns, take time. All you need in digital marketing is some patience, and the end result is outstanding!
It can get annoying
Ever been bombarded with ads on every social media for a product you checked on amazon?
Yeah, people find it annoying!
It’s essential to target the audience without reaching a point of annoyance. Make sure you get the help of a reputed Digital Marketing Agency in Bangalore like Innovkraft.
Frequent updates can make the task tough
You have just hit the first position on google’s SERP when it decides to leave an update. Annoying right? Or the constant policy and feature changes on social media that keep you on your toes.
Despite these minor drawbacks, digital marketing is the best way to reach your target audience.
If you’re a small business or a startup that’s just getting started in the industry. Digital marketing enables you to achieve your goal in a shorter span of time.
Will digital marketing replace traditional marketing? Definitely not!
If you have the budget, you can always include traditional marketing in your marketing strategies. After all, having an omnichannel presence can help your business grow exponentially.
As one of the top digital marketing companies in Bangalore, helping you is our priority. Get in touch with us for all your digital marketing needs.
