AI in social media has turned the buzz towards businesses using its features to enhance the reach to your target audience, provide seamless experiences in the midst of heavy competition and to maximize productivity multiple folds. Many digital marketing agencies are in the race to decode the umpteen possibilities and truly understand its potential to what it can do to a business, from the clients’ side and from their side, alike.
Today, AI is used extensively in social media marketing, providing deep insights, predictions, interests, buying behaviour and trends of a customer, to the marketer or agencies looking to expand reach. Needless to say, every social media strategy uses some form of AI to function for business purposes. For instance, a person with multiple social media accounts like Instagram, Facebook, Snapchat or Twitter, mostly have E-commerce shopping apps like Amazon, n, Nykaa or Flipkart. So, if this person purchases a product, say a shampoo from Amazon, the next few minutes later, you get to see different shampoo ads with more compelling offers appear on your social media handles. Such is the power of AI in social media.
With many social media platforms reigning the market with the likes of ChatGPT or Gemini and the new entrant being Meta in the AI race, marketing in social media comes with many possibilities in future. These possibilities like the AI revolution in terms of quality of content and engagement with platform integration is something to look forward to.
After exploring the benefits, let us see how important AI is in shaping the digital marketing field and how agencies assist business leverage using AI. According to recent studies shared by Martech, 61.4 per cent of marketers actively use AI tools for their business planning. For content generation alone, a whopping 44 per cent of markets use AI, while keeping a large chunk of the budget to solely plan using AI tools.
Reaching for the leading digital marketing agency is one way of optimally making use of AI and seamlessly integrating it into your business. One such agency is Innovkraft, a leader in opting for AI integration into business models.
Whether you are looking to optimize your website or create a new integration for mobile usage, we are the go-to partners that raise ground to deliver nothing but the best ensuring maximum ROI. Our team of experts in SEO, web development, graphic design, content writers, UI/UX strategies, marketers and more utilize the generative AI features to uplift and enhance your presence in your market.
