ABHYANJANA

Enhancing website performance through SEO optimization

Website

Branding

Social Media Campaign

SEO

Performance Marketing

OVERVIEW

As a home-grown wellness brand Abhyanjana, nestled an array of exquisite wellness products which lacked merited attention. They needed a strong voice to echo their legacy and approached Innovkraft to take the mantle. What transpired was an endearing & intuitive digital manifestation that not only improved the brand’s online presence, but also saw inward traction and visibility that benefitted the brand greatly.

Challenges

Client's pre-service challenges

A creative construction-inspired modern design system

Colors

Fonts

Magnita

Headline

A stylish and elegant serif font with high contrast, perfect for luxury branding and editorial design projects.

Satoshi

Subheadline

A sleek and futuristic sans-serif font with geometric elements, ideal for tech- oriented designs and contemporary branding projects.

Nunito

Creative Typeface

A friendly and versatile sans-serif font with rounded edges, designed for optimal readability and modern aesthetic appeal in various applications.

icons

Product display

Immersive and detailed

Having understood the brand’s vision, we set out to build an intuitive yet visibly tangible digital platform that allowed for a seamless exploration of the brand. It was a mixture of timeless craft with a modern connect which provided a grounded feeling and resonated with the overall identity of the brand.

third party integration

Gateways made easy

To ensure a seamless ecommerce activity, we integrated a third-party payment gateway to the website that would act as a functional platform to facilitate the sale of their products. We ensured the adoption of various modalities to create an effective & smooth avenue for transactions.

site speed

Fast & fulfilling

We recognized the need & importance of a fast & high performing website. To accomplish the same, we implemented performance optimization techniques to enhance and speedup the website’s functionality and overall performance. What resulted was a hassle-free and enjoyable navigation of the website.

PRODUCT photoshoots

Vibrant & Tangible

To help actualize a realistic feel, we accommodated our professional & inventive photographers to capture the essence of Abhyanjana and it’s offerings and populated them on the website to give it a tangible feel.

SOCIAL MEDIA CAMPAIGNS

A truly immersive social experience

We ensured a profound transfer of our creative ideas and actions from paper to digital. By driving innovative and creative campaigns of all forms that included enticing poster works to establish & reverberate the brand’s identity, narrations to capture the timeless feel of the brand and testimonials from customers that validated the product’s effectiveness; we enabled positioning the brand to attain an expansive reach.