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Understanding the Purpose and Types of Heading Tags in SEO

what is the purpose of heading tags

Imagine reading a chapter in a book or an article on a web page that goes on and on forever without bifurcating the content or explaining the pauses and changes in between. As much as it sounds haphazard, it is a total mishap for someone who wants to uplift their brand and business. This is where H tags come to the rescue. So, what are heading tags in digital marketing and SEO terms? Let us find out, as we read on.

what are heading tags

What are Heading Tags?

So, reading a book or an article would become much easier if it had titles and subtitles to organize it. This is the same thing H tags in SEO do in HTML for the web pages. They are the links to both the readers and the ever-evolving search engines and tell what the page is all about.

Adding more sections and sub sections with relevant header tags ensures your content is neatly divided into scanned blocks of small contents to fill in details and examples.

What is the purpose of heading tags?

While working on a website or for a brand, alongside a digital marketing agency, you must start off by knowing the answer to ‘What is the purpose of heading tags?’ These tags make the pages easier and seamless to navigate through. These tags equip you with the information that you are looking for.   

And from the search engine point of view, these headers provide valuable insights to them as to the exact structure and content of the page it scans. Accordingly, if you wonder what are header tags and its purpose, it helps the engines recognize the page’s content and rank it accordingly.
For instance, here are a few examples that can be used for this blog post-

<h1> What are heading tags? </h1>
<h2> What is the purpose of heading tags? </h2>
<h2> What is the Importance of H tags in SEO? </h2>
<h2> How many heading tags are there in HTML ideally? </h2>
<h2> What are the Benefits of Heading Tags? </h2>

What is the Importance of H tags in SEO?

As much as you consider flag posts as your metrics or an indicator towards success, H tags in SEO help you understand and navigate through better options like-

  • Understanding the content hierarchy such as demarking each header in rank of their relevance as H1, H2, H3, and so on. This way you know the content and its importance for search engines and users based on topics.
  • Page topic is usually considered as the main heading or the H1 for the entire page or content. H1 is the top-most layer and the most important one among the rest.
  • Subtopics are the ones that succeed in the page topic and are usually termed H2 and H3 thereafter.
With clear demarcations such as these, your content or page will be easily discoverable by the readers and search engines alike. And an icing on the cake here would be to include some prevailing long-tail keywords to make things easier for you. Here, each layer of H tags in SEO contributes their bit towards the overall look and feel of the content and meaning of your brand’s webpage.

How many heading tags are there in HTML ideally?

There are 6 main types of heading tags in HTML, from H1 to H6
  • The general thumb rule is to use it sequentially, starting with H1 tag, followed by the H2s, H3s and further on.
  • It is ideal to follow the hierarchy and not skip header tags in between.
  • Ensure to use the liberty of using the H tags judicially, and not because you have the chance to include it all in, more often, leading to lose its relevance.

What are the Benefits of Heading Tags?

  • Enhanced user experience where the users and search engines find the information, they are looking for quickly and get a hang of the improved readability.
  • With compartmentalizing, the content is neatly put and convenient to read on for the users, also leading to improved website visits by a significant number.
  • These tags help in understanding the search engines’ algorithms and your page structure better and help rank you on the top.
  • A clear and concise heading will only captivate the reader more, increasing your click through rates on your page in the search engine.
h tags in seo

Conclusion

Now that you know what are header tags, you will understand how it optimally used and how to improve the readability of your content. By doing this, you can enhance your website’s search and website rankings which drive visitors and conversions to your site. For enhanced visibility of your brand and website, connect with Innovkraft, the best SEO company in Bangalore. They are experts in using heading tags in SEO campaigns and gladly assist you with creating successful SEO strategies to increase visitors and ultimately, conversions.

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